FREE SEO Tools

Tools Built to Make SEO Easier

This set of tools is made to speed up the everyday jobs that come with running or improving a website. Whether you need help writing proper meta titles, checking a page for basic SEO issues, or building a brand colour palette from your logo, these tools are here to support that process.

We’ve made them for people who want to do it themselves - because if you’re going to handle SEO on your own, you’ll likely get on with it either way. You might never be our customer, and that’s fine. But if you get stuck or want help from people who do this every day, we’re here.

FREE SEO Tools

Easy Meta Title Generator

Create clear, keyword-focused meta titles that fit search guidelines and read naturally. Built to help you write titles that work for both search engines and real people.

Brand Colour Palette From Logo Tool

Upload your logo or enter a colour code to generate a simple, usable brand palette. Built for web and interface use with clear colour values you can apply straight away.

FREE JetScan Website Audit

Check any web page for key SEO elements like titles, headings, speed, and structure. Focuses on what matters so you can fix issues without digging through noise.

Free SEO Tools for Keyword Research, Site Checks, and SEO Success

If you’re trying to improve your website's SEO without throwing money at expensive software, this article is worth your time. At SEOJet, we’ve built a growing set of free SEO tools that help with keyword research, title writing, branding, and audits.

Whether you’re just starting out in SEO or need to double-check your content strategy, these tools are designed to save time and give you clear direction.

Article Outline

1. What Are Free SEO Tools and Who Are They For?

2. Why Keyword Research Still Matters (And Always Will)

3. What Is a Keyword Research Tool and How Do You Use It?

4. What’s the Best Free Keyword Research Tool Available Right Now?

5. How Accurate Is Keyword Data from Free Tools?

6. How Can a SEO Checker Help Your Site’s Performance?

7. What Makes a Good SEO Audit?

8. What Free Tools Help Track Backlinks and SEO Metrics?

9. Can You Get Real Value from a Free SEMrush Account?

10. What Makes SEOJet’s Tools Different?

1. What Are Free SEO Tools and Who Are They For?

Free SEO tools are online utilities that help with common tasks in search engine optimisation. You don’t need to be a technical SEO expert to use them. They’re made for:

• Website owners checking performance

• Freelancers or small teams doing content updates

• Businesses doing competitive research

• People starting out in SEO

Whether you're building keyword lists, checking page speed, or looking at on-page SEO issues, there are tools you can use without paying for an all-in-one tool or full SEO platform.

While they won’t match paid tools on volume or depth, they’re often enough for day-to-day SEO tasks.

2. Why Keyword Research Still Matters (And Always Will)

Keyword research is one of the core foundations of SEO. Every article, product page or landing page should be written with a clear keyword strategy. You need to know:

• What people search

• The keyword difficulty

• Monthly search volume

• Which related keywords to target

Good keyword research tells you how people search and what topics they care about. It also helps search engines like Google understand what your content is about.

This leads to better visibility in search engine results and more relevant traffic.

3. What Is a Keyword Research Tool and How Do You Use It?

A keyword research tool helps you identify and analyse search terms for your SEO content. You type in a topic or keyword idea, and the tool gives you back:

• Keyword suggestions

• Search volume data

• Keyword difficulty scores

• Related keywords to explore

The goal is to find the right keywords to target that have enough volume but are realistic for your site to rank for. Tools like these help you build a keyword list that’s both practical and aligned with your audience.

Some also show keyword trends over time or include data for local search.

4. What’s the Best Free Keyword Research Tool Available Right Now?

There are several free keyword research tools out there. Some are limited versions of paid platforms, others are standalone tools. Here are a few options:

• SEOJet’s Easy Meta Title Generator - Also works as a keyword research tool to spark ideas.

• Google Keyword Planner - Originally built for Ads, but still useful for search volume data.

• Ahrefs Free Keyword Generator - Good for keyword ideas and keyword difficulty.

• Ubersuggest by Neil Patel - Popular tool that provides keyword metrics and suggestions.

• Answer the Public - Great for content topics and keyword suggestions from real search queries.

Each of these tools helps you explore what people search and how competitive those keywords are. If you’re looking for the best free keyword research tool for starting out, SEOJet’s generator is a good place to start, especially for creating usable metadata.

5. How Accurate Is Keyword Data from Free Tools?

Free tools vary in quality, and keyword data often isn’t live. You might see broad estimates instead of precise figures. That said, they’re still useful for:

• Spotting opportunities

• Comparing different keywords

• Building your first keyword strategy

Paid platforms like SEMrush or Ahrefs offer deeper keyword volume data, click metrics, and competitive research tool features. But for small projects or early-stage research, free tools offer enough to get going.

Use free versions to get keyword ideas, then refine later if needed. It’s more important to write well around search intent than to obsess over whether the monthly search volume is 80 or 100.

6. How Can a SEO Checker Help Your Site’s Performance?

A SEO checker looks at your website pages and flags common problems that may affect rankings. These might include:

• Missing title tags or meta descriptions

• Duplicate content

• Slow loading times

• Lack of internal links

• Issues with headings and structure

At SEOJet, our tools include a basic SEO checker that looks at on-page SEO elements. This type of site audit doesn’t replace a technical SEO deep-dive, but it highlights low-effort fixes that improve your SEO score and help search engines crawl your site more effectively.

7. What Makes a Good SEO Audit?

A proper SEO audit checks both technical and content-related SEO issues. It should cover:

• Site structure and internal linking

• Page speed and mobile performance

• Duplicate content

• Redirects and broken links

• Use of keywords in headings and content

• Backlinks and authority signals

There’s a difference between a site audit and a basic SEO checker. The audit provides a deeper view and includes more context. Good audits also explain the “why” behind the SEO issues so you can prioritise the right fixes.

8. What Free Tools Help Track Backlinks and SEO Metrics?

Backlinks still matter. If other sites link to you, search engines see your content as more trustworthy. But not all backlinks are equal. You want tools that help you track:

• Total backlinks and referring domains

• Quality and authority of linking sites

• Lost or broken backlinks

• Anchor text analysis

Tools you can use:

• Ahrefs Free Backlink Checker

• SEOJet Link Profile Tool (beta)

• Moz Link Explorer (free version)

These tools help you track backlink trends over time and give you SEO metrics like domain rating or page authority. They’re useful when you’re trying to improve your website’s authority or plan outreach.

9. Can You Get Real Value from a Free SEMrush Account?

SEMrush offers limited access through its free version. You can:

• Run a few keyword searches per day

• Check backlinks for one site

• View basic competitor keyword data

• Run a simple site audit

It’s good for occasional checks but doesn’t scale well for ongoing work. Still, if you're just trying to benchmark your SEO site or grab keyword metrics occasionally, a free SEMrush account is worth keeping around. For deeper research, most people outgrow the free tools quickly.

10. What Makes SEOJet’s Tools Different?

Most free SEO tools are watered-down versions of paid platforms. SEOJet’s tools were made to support day-to-day SEO work with no login required and no upsell. Tools currently available include:

• Brand Colour Generator - Upload a logo or enter a colour code. It builds a web-ready colour palette for your brand.

• Meta Title Generator - Enter your keyword, and it generates title ideas that meet SEO best practices for length and readability.

• Free Keyword Research Tool - Designed to simplify keyword research by offering quick keyword suggestions based on relevance.

• SEO Checker (beta) - A basic analysis tool for checking SEO issues on a single page.

These tools help website owners and SEO professionals move faster through early research and optimisation stages. We’re adding more soon, including writing tools and content SEO audits.

Summary: What to Remember About Free SEO Tools

• Keyword research is still a core SEO task. Even free keyword tools can help shape a solid content plan.

• Free SEO tools are ideal for smaller sites and early-stage planning. You don’t always need an all-in-one tool.

• SEO checkers flag simple on-page issues. They're useful for quick site audits without deep technical reviews.

• Backlink data helps track authority. Use a backlink checker to spot new and lost links.

• SEOJet offers tools without bloat. No accounts, no logins, no credit cards.

If you’re serious about improving your website or planning content that ranks, try the free SEO tools at SEOJet.co.uk. They’re made by people who do SEO every day, not just build software.