The Mid-Flight Plan: Elevating SMEs in the SEO Landscape

In the digital era, a robust online presence is not just an advantage; it's a necessity for businesses aiming to thrive and expand.

Small to medium-sized enterprises (SMEs), in particular, face the unique challenge

Maximising their online visibility without the vast resources of larger corporations. 

SEO Jet's Mid-Flight Plan emerges as a beacon for these businesses, offering a strategic blend of local and national SEO focus.

This blog delves into the essence of the Mid-Flight Plan, illustrating how it's perfectly poised to elevate SMEs in the competitive digital landscape.

Understanding the Mid-Flight Plan

The Mid-Flight Plan is ingeniously designed for SMEs that have already taken their first steps online and are ready to soar higher. It's an ideal strategy for businesses that:

  • Have an established website and a Google My Business listing.
  • Aim to enhance their SEO efforts with a balanced focus on local and national visibility.
  • Seek a comprehensive, strategic approach to SEO without the need for extensive pay-per-click campaigns.

Key Components of the Mid-Flight Plan

The plan's core components are tailored to address the specific needs of growing businesses:

  • SEO Audit: A thorough examination of your website to identify and rectify any technical SEO issues, laying a solid foundation for future growth.
  • Keyword Strategy: Incorporating 20 keywords across five clusters, including five main keywords and fifteen semantic or secondary keywords, ensuring a broad yet focused approach to SEO.
  • Content Optimisation: Enhancing your site's content, tags, and titles to align with your SEO goals, making your website more attractive to search engines and users alike.
  • Monthly Blog: A strategic content creation component that involves publishing a monthly blog or article focused on your chosen keywords, boosting specific areas of your SEO strategy as needed.

The Strategic Approach

The Mid-Flight Plan adopts a 50/50 approach to local and national SEO focus, which can be tailored to lean more towards local or national visibility depending on your business needs.

This flexibility ensures that your SEO strategy aligns perfectly with your business objectives, whether you're looking to dominate local search results or expand your reach on a national scale.

The Benefits of the Mid-Flight Plan

Choosing the Mid-Flight Plan offers several advantages for SMEs ready to take their digital presence to the next level:

  • Balanced SEO Focus: By targeting both local and national SEO, the Mid-Flight Plan ensures your business is visible to a broad audience, maximising your online reach.
  • Customised Strategy: The ability to tailor the plan's focus means that your SEO efforts are always aligned with your specific business goals and market dynamics.
  • Comprehensive Support: From technical audits to content creation, the Mid-Flight Plan covers all aspects of SEO, providing a holistic approach to digital growth.

Getting Started with the Mid-Flight Plan

Embarking on the Mid-Flight Plan journey involves a few key steps:

  1. Initial Consultation: Discuss your business goals, current digital presence, and how the Mid-Flight Plan can be tailored to your needs.
  2. SEO Audit and Strategy Development: Our team conducts a comprehensive audit of your website and develops a customised SEO strategy.
  3. Implementation: We begin the hands-on work of optimising your website, from technical fixes to content creation.
  4. Ongoing Support and Optimisation: SEO is an ongoing effort. We continuously monitor your progress, making adjustments as needed to ensure long-term success.

Beyond the Mid-Flight Plan

For businesses looking to further amplify their SEO efforts, SEO Jet offers the High Orbit Plan.

Tailored for e-commerce sites and larger websites, the High Orbit Plan provides an advanced, aggressive SEO strategy to meet the demands of more complex digital landscapes.


The Mid-Flight Plan by SEO Jet represents a strategic, balanced approach to SEO for SMEs looking to enhance their online visibility both locally and nationally.

With a comprehensive suite of services tailored to your business's unique needs, the Mid-Flight Plan is your ticket to achieving sustained digital growth and success.

Ardene Stoneman 20 February 2024
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Establishing a robust online presence is not just beneficial; it's essential for the survival and growth of any business.