SEO For New and Small Businesses
SEO can seem daunting, especially when competing against established players with deeper pockets and more extensive digital footprints.
However, with the right strategy, even the smallest business can make a significant impact.
Enter the Lift-Off Plan by SEO Jet, a tailored SEO strategy designed specifically for new and small businesses looking to enhance their search engine presence on a local scale.
Understanding SEO and Its Importance
Before diving into the specifics of the Lift-Off Plan, it's crucial to understand what SEO (Search Engine Optimisation) is and why it's so important for your business.
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A strong SEO strategy can help your business:
- Increase visibility: Appear in front of potential customers actively searching for your products or services.
- Build credibility and trust: Rank higher in search results, which users tend to trust more than lower-ranking competitors.
- Enhance user experience: Optimise your website to be more user-friendly, improving engagement and conversion rates.
The Lift-Off Plan: Tailored for Local Success
The Lift-Off Plan is SEO Jet's answer to the needs of new and small businesses aiming to carve out their niche in the local market.
Here's what makes it an ideal choice:
Targeted Keyword Strategy
| Keyword Type | Number of Keywords | Focus |
|---|---|---|
| Primary | 2 | Primary focus for SEO efforts |
| Secondary | 6 | Support and enhance main keyword strategy |
This plan includes tracking 8 keywords across two clusters, focusing on one main keyword and three semantic (related) keywords per cluster.
An example of a Primary keyword would be SEO Services Weston-super-Mare
Examples of Secondary keywords in this scenario would in SEO Bristol, Search Engine Optimisation Somerset and Website SEO weston
This targeted approach ensures that your SEO efforts are concentrated on areas that will yield the most significant benefits.
Optimisation and Setup
- Google My Business Setup: Essential for local SEO, allowing your business to appear in local search results and Google Maps.
- Site Optimisation: Reviewing your site for technical SEO issues and optimising for the selected keywords.
- Page Targeting: Each keyword cluster is aligned with specific pages on your website, typically your homepage for local listings and another key page, such as your services or products page.
Ideal Candidates for the Lift-Off Plan
- New Businesses: Looking to establish an online presence quickly and efficiently.
- Small Businesses: Aiming to compete in the local market without the budget for extensive pay-per-click campaigns.
- Non-E-Commerce Sites: Due to its focus on a limited number of pages and keywords, the Lift-Off Plan is best suited for service-based businesses or local storefronts rather than e-commerce sites requiring a broader keyword strategy.
The Benefits of the Lift-Off Plan
Choosing the Lift-Off Plan offers several key benefits:
- Cost-Effective: Designed to provide maximum impact without the need for a large marketing budget.
- Quick Results: While SEO typically takes time, this plan is structured to start showing results within 3 to 6 months.
- Scalability: Once initial targets are met, there's flexibility to shift focus to new keywords and goals, allowing for continuous growth.
Commitment and Expectations
The Lift-Off Plan is a 12-month commitment, offering the best value and results over this period.
However, monthly options are available for those needing more flexibility.
It's important to note that the longer you commit to the plan, the more significant the results will be.
Beyond the Lift-Off Plan
For businesses ready to take their SEO efforts to the next level or those with e-commerce platforms, SEO Jet offers advanced packages, including the High Orbit Plan, designed to cater to more extensive needs with a broader range of keywords and pages.
Getting Started with the Lift-Off Plan
If you're a new or small business looking to improve your local search engine rankings and online visibility, the Lift-Off Plan by SEO Jet is the perfect starting point.
Contact us today to book your free SEO audit and take the first step towards digital success.